My name is Julie Hoffmann (aka Hoffy), I’m a 42 year old mum of 3 (16 & 15 yr old boys and a 10 yr old daughter) from Emerald in Victoria.

Suffering from depression after losing my dad, my 13 year old niece and an wonderful girlfriend all in close succession, my life consisted of smoking, drinking bourbon and talking on the phone.  Exercise wasn’t something I would do voluntarily and therefore at 162cm weighing in at over 115kg I was classified as morbidly obese ~ I wasn’t living, I was just existing.

In early 2010 I joined the Michelle Bridges 12wbt online program and became aware of how to count calories, how to cut the excuses and  was reminded of the importance of exercise.  After a month I started training with my amazing Trainer who I trust with my life, we worked hard to reach my goals and have succeeded in all of them with a few still in the pipeline.  Whilst on the Michelle Bridges program I won ‘Most Inspirational’ in 2010, ‘Most outstanding achievement – Female 2010’ and Round 1 in 2011 I won ‘Top Transformation’ out of thousands of amazing participants.

During this time I walked the Oxfam 100km walk, the 50km upstream walk,  ran a half marathon, did 1000 burpee’s in 56 minutes (which would have been a world record if I had the officials there), this was to raise money for Hoffy’s Burpee Challenge for Heartkids (on behalf of my niece), by doing dreaded burpee’s I raised $4500 in 2010 then in April 2012  raised over $53,000 by doing it all again.  I set one world record of 40 burpee’s in 1 minute and exceeded all my expectations of the amount of money raised.

MY passion and my goal is to make sure every single person that joins Hoffy’s Intensity Bootcamps are made to feel as important and as special as the next person.  It doesn’t matter what age, size or fitness level they are ~ everyone has their own goals and it’s my job to see that they are reached.  Our team spirit and the encouragement that everyone gets and receives (by each other) amazes me daily, it is a place where goals are reached and lives are changed.  No-one is ever left behind  and each person is pushed to ‘their’ limits.


I have had an amazing journey and LOVE providing the tools for other’s to do the same. If you  want to improve your fitness, lose weight or improve your self esteem – it’s all a part of the package here at Intensity, and it works

Hoffy